Ariel - #sharetheload
A few days back, Blog Adda sent me wonderful P&G brand Ariel hamper #hamperofequality with loads of Ariel powder surf and liquid wash and other creative and useful stuff. Let me first tell you all about this campaign.
We all know that families have so many tasks to do. And alone women can't do every tasks and responsibility to do- work life, taking care of family, kids, household chores and laundry. So, the P&G brand Ariel just launched a campaign, why not to #sharetheload. Doing laundry is not just a women's task. Why can't men's help us in that?
Ariel starts a very amazing initiative #sharetheload urges families to make an equal effort towards the household work. We should all raise our sons as we raise our daughters. From the very beginning teach them to help in household chores and do your own laundry. Helping mom a little will make the task easier and less consuming.
So its the time for a change and a step up. Do start teaching your son's from the beginning to help each other in family and especially mom.
#Sharetheload is about reversals and also about gender equality. It is only when men and women stand equal in our society and the load will be shared equally.
And no doubt Ariel does its work superbly by spreading this wonderful campaign by a change in the thought process of men in the society. The products they sent, the surf and the liquid wash, men can wash the clothes so easily in one wash and get rid of tough stains.
Few are the advertisement which is running currently to initiate the change from home #sharetheload
This advertisements show that laundry and other household chores are not only women's responsibility. Men/sons should also take a step and help her mother and spouse. And share the load happily.
So now, let me show you what all I received.
This is a wonderful initiative by Ariel trying to help and curb this gender inequality exists in our society. This initiative encourages the men in our house to participate in the day to day household chores and also give me time to the women of the house.
The stuff they sent in the hamper was so useful and each and every product so useful and can be used in day to day life.
"This post is a part of the #sharetheloadmovementbyAriel in association with BlogAdda."
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